While travel plans and accommodation requirements may vary from one guest to another, there are a few major reasons that online guest reviews have such a large impact on a traveler’s decisions. Tools to help maximize your hotel's online reputation Why are hotel reviews important to potential guests?Īll guest stays are unique to their expectations and experience. Reviews are the perfect opportunity to see what your guests really think and for previous guests to communicate their experience to future travelers. If you want travelers to choose to stay with you instead of hotels in your comp set, it’s important that you understand how they feel and cater to what they want. The hospitality industry is incredibly competitive. Discover how to respond to hotel reviews and increase your online appeal: We address the most commonly asked questions to provide you with a comprehensive instructional resource, complete with examples and real-life scenarios.
There are some regularly repeating questions hotel management and sales teams seem to ask when it comes to online reviews and how to respond to them. In this post, we take a deep dive into the importance of guest feedback and explore how to respond to hotel reviews. Online reviews provide hotels with the unique opportunity to address guests, manage their online presence, and improve booking or revenue goals by speaking directly to their customers.
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